The Broken Netflix docu series aired on the 27th of November, and amongst other subjects, appears into challenges associated to vaping. Broken‘s vaping episode tackles the infamous EVALI outbreak and also zooms in on JUUL solutions and their reputation amongst adolescents. “We have noticed a rise in youth use of e-cigarettes that is unprecedented in our history,” says an professional in the trailer.
Meanwhile, also in the trailer, JUUL co-founder Adam Bowen emphasizes as soon as once again that their solutions have been in no way meant to target teens. “We are definitely against any use of our solution by minors,” he mentioned.
Measures taken by Juul to curb access to their solutions
In line with the above, in 2018, Juul Labs Inc. had announced its plans to quit promoting most of its flavoured nicotine liquids at bricks-and-mortar retailers. The e-cig manufacturer had mentioned that it would hold on promoting menthol and tobacco-flavored solutions in retailers, and that all the other flavours would stay offered for sale on its web page, which has age-verification controls.
Nonetheless, in response to Trump’s announcement a couple of months’ back, that all flavoured vaping solutions would be banned, Juul had not too long ago also stopped promoting its flavoured pods on the internet, leaving only its mint, menthol and tobacco flavoured nicotine pods offered for sale.
But this was nevertheless not adequate. Newly released information by the National Institute on Drug Abuse, has shown that teenagers surveyed in 2019, preferred mint and mango Juul flavors. Mint nevertheless, was the most well known flavour amongst 10th- and 12th-grade Juul customers and the second most well known flavor amongst eighth-grade customers.
In addition, of the surveyed students, 18% reported current e-cigarette use, with almost 13% saying they use Juul. To this impact, Juul has also banned mint pods, leaving only menthol and its two tobacco flavoured solutions offered for sale.
Gottlieb: Juul’s measures are not functioning
Juul is clearly undertaking its utmost to obtain credibility, nevertheless former FDA Commissioner Dr. Scott Gottlieb mentioned that this information indicates that any measures to avert teen access set in location by Juul Labs are not functioning. Juul solutions should really just be taken off the marketplace, concluded Gottlieb. “It’s pretty clear that Juul can not hold their solutions out of the hands of youngsters,” he mentioned. “What’s driving the youth use is mainly Juul.