Martha Stewart’s dogs helped promote her new line of gourmet CBD dog treats in ‘Van Cleef or …

  • Martha Stewart’s dogs dressed in fancy collars to help promote Stewart’s latest business venture.
  • Stewart announced a line of CBD treats for pets on Tuesday.
  • She told a fan her dogs were wearing either “Van Cleef or Cartier” collars.
  • Visit Insider’s homepage for more stories.

Martha Stewart’s adorable pups helped promote her brand-new business venture — gourmet CBD dog treats — while wearing their fanciest collars.

On Tuesday, Stewart announced on Instagram that she was launching a line of CBD treats for pets. Her post featured several of her dogs: Emperor Han, one of her two Chow Chows, and Creme Brulee and Bete Noire, her two French bulldogs.

The dogs posed next to Stewart’s treats in the pictures. Creme Brulee and Bete Noir, in particular, brought their style A-game to the photo shoot, wearing flashy collars.

“Where did those beautiful jeweled collars for the girls come from?” one of Stewart’s Instagram followers asked in the comments.

“Van Cleef or Cartier I cannot remember!!” Stewart responded.

According to Town & Country, the dogs weren’t just models for the new line of treats — they were also taste-testers. All three dogs — plus Empress Qin, Stewart’s other Chow Chow who wasn’t pictured — personally tried all the products before the release.

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Read more: Martha Stewart says her new CBD line was inspired by her friend Snoop Dogg’s love of cannabis

A spokesperson for Van Cleef & Arpels told Insider that the collars Stewart’s dogs are pictured wearing were not created by the brand. Van Cleef is best known for high-end watches, necklaces, and pendants.

“I can confirm these are not Van Cleef pieces and the Maison does not make any dog collars or do any special orders,” they said.

Cartier didn’t immediately respond to Insider’s request for comment about the collars.

Stewart is venturing into the world of CBD thanks to inspiration from her friend Snoop Dogg

Snoop Dogg and Martha Stewart

Martha Stewart and Snoop Dogg.

Christopher Polk / Getty Images

Madeline Kennedy previously wrote for Insider that cannabidiol, or CBD, is a compound found in marijuana and hemp plants. Research suggests CBD can help with things like pain, anxiety, addiction, and schizophrenia.

Though both come from cannabis plants, the main difference between CBD and marijuana is that the latter comes from plants with a larger amount of Tetrahydrocannabinol (THC), a type of psychoactive substance.

“THC, that’s the Snoop stuff. CBD, that’s what is in my products,” Stewart told Town & Country.

Stewart told CNBC Make It that she doesn’t personally consume THC and her interest in CBD was “initially kindled by Snoop Dogg.”

This interest, and CBD‘s growing popularity, led to a collaboration between Stewart and Canopy Growth Corp to create lines of products for both humans and pets.

Stewart’s CBD oils and gels for human consumption are priced at $44.99, while the gummies cost $34.99, and the celebrity lifestyle guru says she uses them herself.

“I’m an insomniac and the CBD Martha Stewart oil drops are so helpful,” Stewart told CNBC.

“I also love my CBD gummies,” she added.

The pet treats, in both soft-chew and oil varieties, are available for between $19.99 and $39.99.

In addition to the new CBD dog treats line, Stewart appears to be taking her love for pups, and her friendship with Snoop, a step further. Billboard reported on Thursday that Stewart and Snoop will cohost the Puppy Bowl XVII on February 7.

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